JF Social
Guest folio / Case results
Marcus at NoHu Rooftop
Engagement began Feb 2020.
Published historical results.
Social media for the hospitality industry
Likes don't pay the mortgage.Heads in beds do.
Social expertise, with a hotel owner's eye on
what comes through the door.
Switch the count. Watch the hotel.
JFJF Social···
1,204 likes
JF Social A table with a view.
Illustrative post & counter
Hearts on a screen.
From the front desk
Switch to bookings
to print the results.
to print the results.
Lots of hearts. Empty rooms.
Window lighting is decorative, not an occupancy measure.Rooftop atmosphere: illustrative generated media.
We count what shows up on the P&L.See the properties
Experience across hospitality's leading brands
HiltonHyattMarriottCoast hotelsAutographCollectionCurioCollectionTapestryCollection
From the properties
The view gets attention.
The work gets bookings.
Four published cases, from restaurant reservations on the waterfront to direct leads for weddings and room blocks.
Above the waterfront.
Marcus at NoHu Rooftop, New Jersey
3,800restaurant reservations in the two weeks after launch
Portland, with presence.
The Benson, Curio Collection by Hilton
5,268Instagram direct booking clicks, up 59%
Three hotels. One owner’s lens.
NYLO, Tapestry Collection by Hilton
200+direct leads for weddings, social events and room blocks
Space for the next occasion.
EnVue + Residence Inn, Weehawken
200+direct leads for weddings, parties, events and room blocks
Results from JF Social's published case studies, with engagements beginning in 2019-2021. Each case provides its own time period and context. Photography from JF Social's website.
The owner's view
We read the room.
And the P&L.
Social decisions have a place in the hotel's bigger picture. JF Social knows how to read it.
A note from the owner's desk
A full feed should do something for the property.
JF Social specializes in hospitality: hotels, restaurants, catering venues and convention centers. The goal is measurable return, from event leads and reservations through to revenue and net operating income.
Hospitality, exclusively.
A P&L is familiar territory.
The team reads and evaluates hotel profit and loss statements, then puts social media decisions in that context.
Booking is part of the operation.
Hospitality operations, booking and revenue generation inform what gets promoted and how.
Every department has its own economics.
Rooms, social catering, private dining, outlets and spa. Profitability by department matters to the content plan.
Two Big-4 trained CPAs run the firm.
Research, measurement and accountability come with the territory.
The hospitality background
JF Social is an affiliate of JF Capital Advisors. Its team's transaction and advisory experience reaches well beyond the feed.
$35B+JF Capital team's hospitality transactions, including $1B as principals
300+hotels in asset management and consulting assignments
At your service
Social, with
room service.
From the first search to the late-night message, JF Social handles the channels where guests find the property and ask about their stay.
Discuss your propertyServices reflect JF Social's published offering. Scope is discussed with your property.
The people behind the desk.
Hospitality support, daily guest conversations and the numbers behind the work.
Agita Jaber
President
Jonathan Falik
Hospitality Support
Katrina Ralbag
Account Manager
Andris
Analytics & Data Manager
Amanda
Engagement & Customer Service Manager
Kristina
Photographer
From the general manager
“The amount of time and dedication to the social engagement is incredibly impressive. Every comment gets a response and some sort of invitation to engage. In addition, the curation of influencers is fantastic. These influencers continue to engage with the hotel’s accounts thus reinforcing the visibility and messaging. There is a clear brand image that is universally conveyed in a variety of different messages.”
Matthes Metz, General ManagerEnVue, Autograph Collection
Your property, on the books.
Let's put social
to work for your hotel.
Tell us about the property and what needs to move, whether that's room bookings, restaurant reservations or event leads.
Call JF Social
Write to the team